87er

87er

87er tascherl, located in Burgenland, Austria, is a fashion label which belongs to the tailor Viktoria Euler, and to the graphic designer Christian Hotz. With their collections they show different rural stereotypes, and try to get rid of possible existing identifications with their obvious environment. These often insulting rural stereotypes have evolved into a brand. Each bag is handmade in the workshop in Burgenland.
Photography: Günther Resatz

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